Singapore – Sony Electronics Singapore has officially stepped into the cryptocurrency payment space, allowing customers to purchase gadgets on its online store using USDC stablecoin. This move marks Sony’s first direct integration of crypto payments in the region.
USDC Becomes Sony Store Online’s First Crypto Payment Option
Through a partnership with Crypto.com, Sony Store Online customers in Singapore can now checkout using USD Coin (USDC), a digital currency pegged to the US dollar. The feature, currently exclusive to Crypto.com’s payment platform, signals a growing acceptance of digital assets in mainstream retail.
With USDC’s circulation reaching $60.08 billion, it stands as the second-largest stablecoin globally, following Tether’s USDT, which leads with $144.02 billion in market supply, according to CoinMarketCap.
Chin Tah Ang, General Manager of Crypto.com Singapore, highlighted the broader implications of this development, stating:
“Integrating crypto payments into major brands like Sony is a step towards mainstream adoption of digital currencies.”
While USDC is the only supported token at launch, Sony has hinted at expanding its cryptocurrency payment options in the future.
Sony Strengthens Blockchain & Web3 Commitments
Sony’s move into crypto payments aligns with its global strategy in blockchain and Web3. The company has been actively developing Soneium, a custom Ethereum layer-2 network launched earlier this year by its Singapore-based Sony Block Solutions Labs.
Though operating in the background, Soneium aims to support digital collectibles, creator tools, and potential in-game economies within Sony’s entertainment ecosystem. Notably, during its September testing phase, the network integrated bridged USDC, positioning the stablecoin as a core medium for transactions.
Since then, developers have utilized Soneium to launch NFT projects, including an exclusive soulbound collectible celebrating Sony’s robotic pet, Aibo. The platform is also exploring applications in early-stage gaming and consumer-focused blockchain tools.
Crypto.com Expands Global Footprint
Meanwhile, Crypto.com continues its expansion across international markets. Recently, the company signed a non-binding agreement with Trump Media and Technology Group, aiming to introduce crypto-backed ETFs, including funds linked to Bitcoin (BTC) and Crypto.com’s native token, Cronos (CRO).
Pending regulatory approval, these offerings are expected to launch on the Crypto.com platform, reinforcing the company’s role in bridging traditional finance with digital assets.
Following the announcement, CRO surged 8.62% in 24 hours, reaching $0.1073, according to CoinMarketCap.
Sony’s adoption of USDC payments signals a broader shift toward crypto-friendly commerce. As more major corporations explore blockchain-based solutions, the intersection of traditional retail and digital currencies is set to expand, reshaping how consumers interact with brands in the digital era.