Japanese investment firm Metaplanet has announced that its Bitcoin holdings have surpassed 10,000 BTC, officially overtaking U.S. crypto exchange Coinbase to become the seventh-largest publicly traded company in the world by Bitcoin treasury size.
In its latest disclosure, Metaplanet revealed it had purchased 1,112 BTC for 16.88 billion yen (approximately $117 million), bringing its total holdings to 10,000 BTC. According to data from tracking platform Bitbo, this figure now exceeds Coinbase’s 9,267 BTC.
Metaplanet’s average acquisition cost is currently around $96,400 per Bitcoin, showcasing the strategic foresight and cost advantage from early accumulation. Notably, the company’s board has also approved a $210 million zero-coupon bond issuance plan to further expand its Bitcoin allocation.
From Hospitality to Bitcoin Strategy Pioneer
Metaplanet’s transformation has been compared to a localized version of MicroStrategy’s Bitcoin playbook. Both companies have aggressively financed Bitcoin purchases through debt, aiming to use digital assets as a hedge against vulnerabilities in traditional financial systems.
Fueled by the bullish announcement, Metaplanet shares surged over 22% on Monday on the Tokyo Stock Exchange, closing at 1,860 yen. The company’s stock has already gained more than 417% year-to-date, positioning it as a leading “Bitcoin concept stock” in Japan’s capital markets.
Targeting 210,000 BTC by 2027
Looking ahead, Metaplanet unveiled a bold ambition: to hold up to 210,000 BTC—about 1% of Bitcoin’s total supply—by the end of 2027. This target underscores the firm’s intent to become one of the most influential institutional investors in the Bitcoin ecosystem through sustained, large-scale accumulation.
Despite Bitcoin’s recent pullback from $110,000 to around $103,000 amid geopolitical tensions, institutional appetite remains strong. MicroStrategy co-founder Michael Saylor has reiterated his commitment to further Bitcoin acquisitions, while spot Bitcoin ETFs recorded five consecutive days of net inflows last week, totaling over $1.3 billion.
Bitwise CEO Hunter Horsley went as far as to suggest that Bitcoin could one day replace the $30 trillion U.S. Treasury market as a cornerstone asset in global sovereign portfolios.
Metaplanet’s rapid rise signals a fundamental shift in how corporate investors view Bitcoin. No longer seen merely as a speculative asset, it is increasingly embraced as a long-term strategic hedge against inflation and a tool for enhancing financial resilience.