Design collaboration platform giant Figma is in the final stages of preparing for its listing on the New York Stock Exchange (NYSE), and a recently disclosed financial move has caught market attention: the company is increasing its exposure to Bitcoin, expanding its holdings of the digital asset to approximately $69.5 million via spot ETFs, which now account for 4.5% of its total cash and securities portfolio.
According to Figma’s IPO prospectus filed with the U.S. Securities and Exchange Commission (SEC) on Tuesday, the company’s board had approved an initial $55 million investment in a spot Bitcoin ETF managed by Bitwise as early as early 2024. As of the end of last year, the investment had generated nearly $78.8 million in unrealized gains, but due to subsequent Bitcoin price corrections, the value had dipped to an unrealized loss of about $9.3 million as of the end of March 2025. The current valuation has since stabilized at around $69.5 million.
Despite the volatility, Figma remains confident in Bitcoin’s long-term potential. The latest filing reveals that the board has also approved an additional $30 million worth of USDC stablecoins to be used for further Bitcoin investments, signaling a deeper strategic move into digital assets.
“The company views Bitcoin as a strategically significant reserve asset and will continue to monitor market performance and regulatory developments,” Figma wrote in the filing.
This move indicates that Figma aims to use digital assets to enhance its financial flexibility and diversify its asset allocation ahead of its public debut, while also signaling a proactive stance toward inflation and currency risk management.
Figma plans to list under the ticker symbol “FIG,” with lead underwriters including Morgan Stanley, Goldman Sachs, JPMorgan, and Allen & Company. The company had submitted a confidential IPO filing back in April 2024, and this newly released prospectus offers greater transparency into its pre-IPO financial condition and capital strategy.
The filing shows that Figma generated $749 million in revenue in 2024, with $228.2 million in revenue during Q1 2025, marking a year-over-year growth of 46%. As of March 31, the company held approximately $1.54 billion in cash and marketable securities, reflecting strong profitability and liquidity.
This IPO marks a major milestone for Figma as it reclaims independent momentum. Previously, Adobe’s proposed $20 billion acquisition of Figma was officially scrapped at the end of 2023 due to antitrust scrutiny from regulators in the U.S. and Europe. However, Figma did not slow down—instead, it achieved a $12.5 billion valuation in a secondary market transaction in 2024, continuing to attract strong interest from developers and institutional investors.
As more tech companies seek to integrate Bitcoin into their balance sheets, Figma’s move reinforces the trend of digital asset adoption expanding from crypto-native firms to mainstream software giants. With its IPO drawing closer, Figma’s ability to balance technological innovation with capital market strategy—especially in the realm of digital asset management—will be closely watched by the industry.